Go Myoko — A destination identity beyond ski season

In partnership with Remark KK

Challenge. Myoko Adventures wanted to attract international and Japanese visitors, distinguish its hotels and ski resorts from established destinations, and express Myoko Kogen’s appeal as a year-round place for sport and nature.

Colin’s contribution. Working with Remark through Omencraft, Colin developed a destination identity inspired by the mountain: bold geometric lettering, Japanese kanji and a snowflake motif, balancing local character with an energetic sense of adventure.

Delivered. Brand positioning, logo and identity system, website design, merchandise and printed and digital marketing brought the Go Myoko idea into a consistent visual language.

スキーシーズンを超えて伝える、妙高の魅力

課題：国内外の旅行者に向けて、妙高高原のホテルやスキーリゾートの個性を示し、四季を通じてスポーツと自然を楽しめる目的地として伝えること。

担当・制作：Remark KKとの協働で、Omencraftを通じてポジショニングとブランドアイデンティティを開発。山から着想した幾何学的な文字、漢字、雪の結晶を組み合わせ、土地の個性と冒険心を表現。ロゴ、ウェブ、グッズ、印刷・デジタル販促物へ展開しました。